AZAL creates its own low-cost brand

Azerbaijan Airlines CJSC (AZAL) has announced plans on establishing a new brand – AZALJET, representing low-cost destinations of the airline.

Flights under the AZALJET brand will be operated based on the existing infrastructure of Azerbaijan’s civil aviation from March 28, 2016, the company said.

“This business provides savings on a number of services, which will allow costs to be significantly reduced compared with classic air carriers. At the same time, as before, we guarantee a high level of safety and service on all flights of Azerbaijan’s flag carrier,” abc.az cited the president of AZAL Jahangir Askerov as saying.

Baggage and meals on board will be offered for additional payment on the flights operated under the AZALJET brand. This practice has successfully been used on a number of AZAL flights partly since August 2015 and full scale since February 1, 2016, due to which the airline decided to create a separate brand that will offer tickets on this scheme. After separating its own low-cost brand, Azerbaijan Airlines will continue to operate its classic flights, including baggage and a full range of meals on board as before.

Thus, Azerbaijan’s flag carrier will be able to compete effectively in the aviation market with both classic and low-cost airlines, which are interested in our market. In particular, Turkish Airlines’ low-cost brand Anadolu Jet already operates flights to the regions of the Republic of Azerbaijan, and at the end of March Hungarian low-cost airline WizzAir will resume flights from Baku to Budapest. Other low-cost airlines, including Turkish Pegasus and Atlasjet are also interested in flying to Azerbaijan.

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